MASTERING TYPE – 6 LOGOS TO BE PUBLISHED IN HOW BOOK

Posted by Steve DeCusatis @ 8:28 pm

I am very pleased to announce that the six logos shown below will be featured in the upcoming typography book Mastering Type: The Essential Guide to Typography for Print and Web Design (formerly known as Letter, Word, Sentence, Paragraph) written by Denise Bosler and published by HOW books.

Mastering Type had more than 2000 entries and 247 were selected for inclusion in the book. 36 countries and 33 different types of projects by professionals and students are among the featured. Release Date is June 2012.

Communications technology permeates our society. Look around. Typography is everywhere. Commuting to work, grocery shopping, surfing the Web, or navigating a smartphone, we are bombarded by words of every shape, size, and arrangement. It is essential for designers to understand the basics of typography to get an effective message across instantly. The goal of this book is to guide the reader in building a solid foundation of timeless typographic knowledge, for both print and digital media, while transcending transient technologies.

Regardless of the ever-advancing technology at our fingertips, we still rely on the same twenty-six letters. Typographic basics start with the principles we all learned as children: letters form words, words form sentences, and sentences form paragraphs. The designer’s goal of optimizing communication via legibility, connotation, and form are as fundamental as the alphabet. Does this mean we can’t use technology to enhance our words? Certainly not. Typography is an art and can be treated as such, but only after the basics are thoroughly understood and ingrained in the mind of the designer.

This book breaks down the study of type into a systematic progression of typographic relationships—letters, words, sentences, paragraphs, pages and screens—through content, examples, interviews, and real-world inspiration. It illustrates to the beginning designer how professional type treatment looks, feels, and reads. Careful study of these step-by-step details provides a virtual apprenticeship in typography, a valuable education for any designer.

LOGOLOUNGE TYPOGRAPHY BOOK NOW AVAILABLE

Posted by Steve DeCusatis @ 9:03 am

The latest volume in LogoLounge’s Master Library Series is now available; Volume 4: Type & Calligraphy logos. This book features 3,000 of the top type and calligraphy logos from leading designers around the world. I’m honored to be included in such a great book. Consider picking up a copy today at your nearest bookstore or online resource – it’s such a valuable resource for all identity designers and students.

Logo designs shown include Retrospreads (designed for JEG Design), Chad Edward (designed for Digital Flannel), Here comes the sun (designed for Mount Sunapee Mountain Resort while working at Digital Flannel), Audience (designed for Digital Flannel), Aquatic Connection (designed while working at SK Designworks), and HERE Snowboards.

THE HEADS OF STATE PHILLY LECTURE

Posted by Steve DeCusatis @ 7:16 am

You could now say that I host and promote design lectures in Philadelphia. I spearheaded and organized the Aaron Draplin (draplin.com) lecture that happened September 28th at the First Unitarian Church. It was a fantastic turnout and overall very awesome, to say the least, to invite one of my favorite designers to speak.

My newest venture is hosting the Heads of State lecture on April 5th, 2012. They’re a Philly-based design firm who, early on in their career, designed tons of show posters for concerts that took place in the same venue they will be lecturing in. It’s a perfect fit! See below for more details and to purchase a ticket for the event:

Come see THE HEADS of STATE, design duo of Jason Kernevich and Dustin Summers, lecture at The First Unitarian Church in Philadelphia.

They are described as a Mom & Pop design shop, a garage band agency, a start-up that’s been around for years. 10 years to be exact – The Heads of State have been working collaboratively in one form or another since 2002.

For tickets, please go to:

http://theheadsofstate.eventbrite.com/

Visit www.theheadsofstate.com for more information and to see design examples. Lecture will be held upstairs in the main sanctuary. There will also be time to say hello, network and purchase HOS merchandise. Limited tickets, if available, will be $15 at the door. Reserving tickets in advance is highly recommended.