Halyard had a name and a logo, but not much else. We worked directly with the owner who is the sole decision maker to uncover what makes Halyard unique. We came to find out about their background in architecture, real estate development, and facility management. They really understand the complete life cycle of the built environment. When we designed their website, we highlighted their key attributes and messaging so everyone knows who Halyard is and what they do. We shined a light on their team members and their project accolades. When we worked on their print collateral, we needed to elevate their existing digitally-printed stationery by printing with high-end offset and letterpress printers. This, combined with a new design system and logo usage, helps position Halyard as the leaders that they are.