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HALYARD

GOALS

To enhance the branding for a real estate management company working on some amazing projects.

 

LIST OF SERVICES:

• Branding

• Stationery/Identity Redesign

• Website

• Project Sellsheets
• Employee CV Design 
• Project Proposal Design
• Project Case Studies

• Email Signatures

• Iconography

• Printer/Production Management

Halyard website

STRATEGY

Halyard had a name and a logo, but not much else. We worked directly with the owner who is the sole decision maker to uncover what makes Halyard unique. We came to find out about their background in architecture, real estate development, and facility management. They really understand the complete life cycle of the built environment. When we designed their website, we highlighted their key attributes and messaging so everyone knows who Halyard is and what they do. We shined a light on their team members and their project accolades. When we worked on their print collateral, we needed to elevate their existing digitally-printed stationery by printing with high-end offset and letterpress printers. This, combined with a new design system and logo usage, helps position Halyard as the leaders that they are.

Halyard stationery design

SOLUTIONS

• Delivered high quality design work by building on – and re-designing – existing material 
• Built website from scratch (wireframes through final design)
• Collaborating with website developers
• Advising on printers, paper, color, and finishing techniques 
• Providing in-person press checks to assure accuracy
• Upgraded brand image for print and digital usage
• Positioned company for positive recognition and team growth

Halyard letterhead
Halyard envelope
Halyard business card design