Agent PHL


We were challenged with creating a unique identity for Agent PHL. We knew we needed—and wanted—a custom design to cut through the clutter of current real estate companies and realtors. Though our initial engagement was a logo design and stationery system, we developed a professional rapport that turned into more projects listed below.

• Identity Design (main Agent PHL logo)
• Logo and Naming for The Quads at Kensington South (development offering)

• Logo for Hudson James Homes (subsidiary brand focusing on renovations)
• Logo for NEW DEV (subsidiary brand focusing on new developments)
• Brand Guide (color palette, patterns, and typeface)
• Signage Recommendations
• Stationery (business card, letterhead, envelope, thank you note, and pocket folder)
• Apparel Design
Agent PHL Stationery
Agent PHL logo emblems


We started this project with interviewing the owner directly to get a sense of their background, target audience, competitors, how they developed their name, and where they see themselves in the future. 

We then do competitive assessments to see how we can position Agent PHL as unique when compared to direct competitors. We also research aspirational brands to gauge brand sophistication.

Agent PHL apparel
Agent PHL shirt
Agent PHL
Agent PHL logo


• Delivered sophisticated design work 
• Upgraded brand image
• Positioned company for positive recognition

“All of the logos Steve has developed for us (of which there have been many) have received praise from our clients and colleagues alike. They have certainly given us the industry recognition we were seeking when we hired Steve as our designer.”
— Ryan McManus, Owner : Agent PHL : Philadelphia, PA

Office photos supplied by client. Sign painting done by Keystone Sign & Company.

Agent PHL Hudson James logos
Agent PHL sign
Agent PHL Hudson James Homes