Our goal was to elevate the branding for Peddler Coffee Company by redesigning their packaging and logo.
LIST OF SERVICES:
• Packaging Design
• Logo Design
• Pattern Creation
• Social Media Graphics
• Apparel/Merch Design
To elevate the existing packaging while introducing a new coffee blend into the mix. We realized it will help to add a fresh color palette (previous packaging design was all the same color for each package) to make the brand and individual products more unique. We were later hired to create a new overall logo which is shown in the non-packaging photos.
We enhanced the packaging in the following ways:
• Foil stamping
• Custom die-cuts for differentiation and shelf appeal
• Perforations on the front label (in case the coffee farm source changes)
• Perforations on the back label (for easy opening)
• Custom patterns
• Color-coding system
• Adding roast date stamp area to show freshness