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Peddler Coffee Company

GOALS

Our goal was to elevate the branding for Peddler Coffee Company by redesigning their packaging and logo.

LIST OF SERVICES:
• Packaging Design
• Logo Design
• Branding
• Iconography
• Pattern Creation
• Social Media Graphics
• Apparel/Merch Design

Peddler Coffee logo
Peddler Coffee design
Peddler Coffee Stickers

STRATEGY

To elevate the existing packaging while introducing a new coffee blend into the mix. We realized it will help to add a fresh color palette (previous packaging design was all the same color for each package) to make the brand and individual products more unique. We were later hired to create a new overall logo which is shown in the non-packaging photos.

Peddler Coffee logo mugs
Peddler Coffee Merchandise

SOLUTIONS

We enhanced the packaging in the following ways:

• Foil stamping
• Custom die-cuts for differentiation and shelf appeal
• Perforations on the front label (in case the coffee farm source changes)

• Perforations on the back label (for easy opening)
• Custom patterns
• Color-coding system
• Adding roast date stamp area to show freshness

Peddler Coffee Packaging
Peddler Coffee details
Peddler Coffee Packaging System
Pattern design
Pattern Designs
Peddler Coffee
Packaging Stamp Detail
Packaging perforation
Small Batch Phila Penna