Posted by Steve DeCusatis @ 4:44 pm

Ambigrams Revealed, an international showcase of ambigrams and ambigram artists was recently released and includes the Vermont Raw Honey logo I designed a little while back for JEG Design. The logo design was for a squeeze-able honey container. The reason it works is because when the honey is half-way gone and you flip over the container, the logo still lives and reads just as it did right-side-up on shelf. Shown is the cover design by Nikita Prokhorov (Nikita is also the author, writer, and curator) and the honey logo inside the book.

Ambigrams CoverHoney Logo